What is Smartass?
Imagine the best nightclub in the world, but instead of raves, it’s group fitness classes. That’s Smartass!
Classes are held in dark rooms with dynamic colored lights, high-quality sound, and trainers who could easily light up stadiums.
Classes are held in dark rooms with dynamic colored lights, high-quality sound, and trainers who could easily light up stadiums.
WHAT MAKES SMARTASS DIFFERENT FROM OTHER FITNESS CLUBS
A user-friendly app
Thanks to this, the customer can:
- Book a workout;
- Rate the workout, leave a comment, and tip the trainer;
- Order food or drinks;
- Следвайте приятели, за да знаете кога отиват на курс.
A science-based approach to workouts
We use light scenarios to interact with the nervous system and enhance physical results
We create playlists that match the workout phase, with carefully chosen beats to get you to give it your all
We meticulously plan the structure of the workout to activate your entire body
A loyal community
- 99.6% positive reviews from clients
- Over 1000 social media mentions each month
- Average club visit duration: 2 years
Various classes
- Games
- Boxing
- Cycle
- Barre
- TRX
- Power
- Stretching
- Recovery
WHY SMARTASS IS A PROFITABLE FRANCHISE?
Quick ROI: 5–7 years.
Equipment savings: Our workouts don’t require expensive machines
High occupancy: More than 30 classes a day and 12,000 visits each month
FRANCHISE TYPES
Standard franchise
The Smartass team fully supports the construction and launch of the club.
Franchisees get a ready-to-go business with an established team and ongoing consultations from the Smartass central office for the first four months. After launch, we receive a percentage of the revenue.
Franchisees get a ready-to-go business with an established team and ongoing consultations from the Smartass central office for the first four months. After launch, we receive a percentage of the revenue.
Management franchise
The franchisee acts as a passive investor, while our experienced operational team takes care of everything: from construction and hiring to full club management. We share the profit to ensure steady project growth.
TERMS OF OPENING SMARTASS FRANCHISE
Franchise fee – $60,000, which includes:
- App
- CRM system
- Team recruitment
- Website integration
- Marketing strategy
- Club design and construction by our architectural team
- Mini-café launch
- Ongoing management and support after opening
Opening investment – approx. $1,000 per m²
Required space – from 200 m²
Royalties – 7% of turnover after club opening
The club is managed by an experienced team, and the franchisee gets all the benefits of a Smartass franchise:
- App, CRM system, and website integration for your location
- Club design and construction by our architectural team
- Marketing strategy and mini-café launch
Opening investment – approx. $1,000 per m²
Required space – from 200 m²
Profit distribution before ROI: 65% for the investor, 35% for Smartass
After ROI: 50/50
WHAT HAPPENS AFTER SIGNING A CONTRACT WITH SMARTASS?
1
We agree on the location. Our architect team creates the design project and starts construction.
2
Staff recruitment. Our specialists start hiring trainers within 2 months.
3
Team training. We train the entire team for 1 month.
4
Marketing activities. Announcements and launching marketing campaigns.
5
System integration. Franchisees get access to all standards and connect to the system.
6
Grand opening. The final step is the festive opening of the club!
SMARTASS
HISTORY
OUR TEAM
Kateryna Kuzmenko
Visionary, co-founder, and manager of SMARTASS
My architectural background enabled Smartass to launch an architectural department in-house. This way, we can not only perform the relevant works at a cost but also be as flexible as possible regarding the countries and cities where we operate. Smartass in Bali will be different from Smartass in Berlin. But you won’t confuse Smartass with anything anywhere in the world!
Viktor Hlushchenko
CEO Smartass
We just want as many people as possible to experience the new level of fitness clubs. Have you ever seen our app? That’s pure art!
Dmytro Dubilet
Co-founder of SMARTASS
“We love fitness. Also, we love creating cool products and honing business processes. This is how we created by far the most popular fitness club in Ukraine.” Dmytro is also known for his work at Monobank and Privatbank. At Privatbank, he held the position of CEO and owned half of theMonobank's shares until 2019. He launched the Navkolo Ukrainian business automation ecosystem for small and medium-sized businesses.
OUR CLUBS
Kharkiv
1 club
Kyiv
5 clubs
Warsaw
1 club
Lviv
2 clubs
Sofia
1 club
OUR FRANCHISEES
He was a regular guest of Smartass for about a year, so he was convinced by his own experience of the innovativeness and effectiveness of the format. So opening your own club was only a matter of time. In my opinion, we added a real drive to the usual sleeping area of Kyiv!
Oleksandr Kucherov
FRANCHISE smartass OBOLON
We were the first franchisees to open Smartass outside of Ukraine. We have a huge trust in it as a product. Our goal was to show Bulgaria how energetic and smart fitness can be. We enjoyed workind with Smartass’s team, who helped us and guided through all the stages before, during and after launch of the club. They created and implemented everything from the design project, construction and finding the best equipment to hiring trainers, administrators and developing marketing activities!
Olha Kondrashova
FRANCHISE smartass Sofia, Bulgaria
Smartass in Kharkiv was supposed to open in March 2022 (one month after the war in Ukraine has started), and we are very happy now that, despite the military situation in Ukraine, we have opened our own space in the city center. I appreciate the team for their original style, 24/7 support and help in resolving any issues – from marketing to dumbbells in the gym.
Maksym Biriuk
FRANCHISE smartass Kharkiv
I believe in Smartass’s business model and smart approach to the business. For me, Smartass combines modern trends and efficient standardized approach to a brand in any city or country. Having opened two locations in Lviv (Ukraine), we are preparing to open a location in Warsaw.
Andriy Havryliv
FRANCHISE smartass Lviv and Warsaw
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